Huichol culture is a fundamental element that contributes to the charm of Puerto Vallarta, thanks to its impressive art and ancestral traditions. The Huichol people, or Wixárika in their native language, are an ethnic group that resides in various states of Mexico, including Jalisco, Zacatecas, Durango, and Nayarit. The Huichol region consists of five autonomous communities, each with a civil authority called “totohuani,” whose election is renewed annually.
Despite the influence of tourism, urban growth in Vallarta, and globalization, the Huichol people have managed to preserve their culture and traditions. Their traditional clothing is distinguished by detailed embroidery in red, black, and blue on shirts, long skirts, pants, and palm leaf hats adorned with red yarn tassels.
Although the Huichol people usually prefer to stay within their communities, in Puerto Vallarta it is possible to appreciate their art and culture in various points of the city. Huichol art has ancestral roots, where shamans consume Peyote, a sacred cactus, and physically capture the visions of their spiritual experiences. Their creations are usually made on wooden or ceramic bases, covered with Campeche wax to then create beautiful figures and designs with yarn or beads.
When you find yourself walking through the city center, I invite you to visit the Peyote People Gallery to admire the works of art and Huichol clothing, and thus support this community. Remember that behind each piece there is an ancient, rich, and precious culture. Don’t miss the opportunity to immerse yourself in the fascinating world of Huichol art in Puerto Vallarta!