Puerto Vallarta is a vibrant destination that combines the beauty of the Pacific with a rich local culture. If you’re looking for a unique place to shop and take home a piece of this paradise, the Mercado del Río Cuale is a must-visit. Located in the heart of the city, this market offers handicrafts, jewelry, textiles, and many other treasures that reflect the essence of Mexico.
A tour of the Mercado del Río Cuale
The Mercado del Río Cuale is a picturesque two-level space that extends along the Río Cuale, between the downtown area and the Romantic Zone of Puerto Vallarta. As you walk through its corridors, you’ll discover a wide variety of handmade products crafted by local artisans and vendors offering everything from souvenirs to authentic works of art.
On the ground floor, you’ll find a large selection of manta clothing, colorful sarapes, palm hats, and huaraches—perfect for a tropical and comfortable look. The upper level houses stores specializing in silver jewelry, ceramics, alebrijes, and other decorative items that represent Mexico’s rich artisan tradition.
Handicrafts and souvenirs: the best of the market
If you’re looking for authentic souvenirs from your trip to Puerto Vallarta, the Mercado del Río Cuale is the perfect place. Here, you’ll find Talavera pottery, hand-embroidered textiles, wooden sculptures, and fabrics with traditional designs. Many of these pieces are made by indigenous communities in Mexico, giving them unparalleled cultural and artistic value.
One of the most popular items is the alebrijes—wooden figures carved and hand-painted to represent fantastical, colorful creatures. You can also find Huichol art, a unique style that uses vibrant beads to create intricate figures with spiritual motifs.
Local flavors and delights
In addition to handicrafts, the market is also an excellent place to discover the traditional flavors of Jalisco. Inside and around the market, you’ll find small food stalls serving delicious Mexican snacks, including seafood tacos, tlayudas, and freshly made tamales.
Don’t forget to try raicilla, a traditional agave-based spirit from the region, similar to tequila and mezcal but with its own unique flavor. You can also find artisanal jams, milk-based sweets, and chocolates made from 100% Mexican cacao—perfect as souvenirs or gifts.
Tips to enjoy your visit
To make the most of your experience at the Mercado del Río Cuale, we recommend visiting in the morning when the temperature is more pleasant, and vendors have their best products on display. Bring cash, as many stalls do not accept credit cards, and don’t hesitate to bargain politely to get better prices.
It’s also a great opportunity to interact with the vendors and learn the stories behind each item. Most of them are happy to share details about the crafting process and the cultural significance of their products.